Premature Ejaculation

Discreet treatments to help you maintain a healthy relationship

Safe, Effective Treatment

Premature ejaculation (PE) is a sexual dysfunction which can affect men of all ages, from their first time having sex to later on in life. Men who suffer from premature ejaculation are able to achieve orgasm through the same process of ejaculation however they achieve orgasm very quickly with minimal stimulation and with a feeling of less control. This often means that orgasm occurs too soon after penetration and can leave both partners feeling embarrassed or dissatisfied. Sometimes ejaculation also occurs before penetration is achieved.

Premature ejaculation can cause sufferers and their partners a great deal of distress, and it can lead to a unwanted reduction in sexual activity and/or a reduction in libido, due to feelings of embarrassment and anxiety. Premature ejaculation can also negatively affect self-confidence as well as psychological wellbeing, and can also have long lasting negative effects on the development and maintenance of healthy sexual relationships.

Although occasional instances of PE are common amongst most men and are nothing to worry about, if premature ejaculation persists and you find that around 50% of your attempts to have sex end in premature ejaculation and orgasm, you may want to seek medical treatment.


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Priligy, the brand name of Dapoxetine, is a prescription only medication licensed for use in the treatment of PE (premature ejaculation).

Emla Cream

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Eutectic Mixture of Local Anesthetics, or EMLA cream, is a mild local anaesthetic commonly used in the treatment of PE.

What causes it?

The causes of PE vary and in many cases, they are difficult to identify. Performance anxiety, elevated penile sensitivity, having too little sex and even genetic predispositions are all possible triggers. Medical issues such as hypothyroidism and prostate problems may also put men at an increased risk of this condition. Premature ejaculation can improve as sexual experience grows, but this is not always the case.

It is important to be aware that there is no set rule about how long sex should last. Research has shown that the average time between penetration and ejaculation is around five-and-a-half minutes. However, it is often much shorter than this. As long as you and your partner are happy with how long you last, there is no need to look for premature ejaculation treatments. It is only worth seeking help if you are not satisfied with your sexual performance.

How does premature ejaculation treatment work?

There are a number of licensed treatments available for premature ejaculation. At Smart Chemist we provide Priligy (or dapoxetine) which is designed to delay ejaculation by inhibiting the serotonin transporter, thus delaying the chemical reactions which lead to the process of ejaculation and orgasm. Priligy can successfully increase the time taken between achieving an erection and reaching orgasm. It has been shown to provide positive results in over 80% of patients.

Priligy (Dapoxetine) is normally taken at 30mg 1-3 hours prior to sexual activity. The dose can then be adjusted up to a maximum of 60mg. Only one dose can be take in 24 hours.

Smart Chemist also provide EMLA cream, a mild local anaesthetic which reduces the level of stimulation felt at the head of the penis during sex. EMLA cream is thinly applied to the shaft and tip of the penis in order to numb the nerve endings and delay ejaculation, thus delaying orgasm. If you would like any further information about the PE products we provide, don’t hesitate to contact us by phone or email. Our specialists are on hand to answer any questions you may have.